Free framework · 8 steps · Built by Syntaxia's CEO

A single forecast hides the uncertainty

A single forecast strips out the uncertainty. Comparable scenarios show your team what could actually happen.

Built for CROs, RevOps leaders, and go-to-market operators facing consequential decisions.

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Cover of The Anatomy of a Good Decision by Syntaxia

The 8-step framework

Step 04: Build scenarios, not a forecast

A single forecast is a prediction with the uncertainty stripped out. It is the least useful artifact in the entire process and the most commonly produced.

ICP Vantage: Step 04, Build scenarios, not a forecast concept preview

Also in the framework

The remaining steps turn that shared definition into a repeatable decision: expose uncertainty, compare options, test assumptions, commit, and learn from the outcome.

  • The seven remaining decision steps
  • The complete worked example
  • A printable one-page summary

About the author

Quentin Kasseh

Quentin researches how Fortune 1000 leaders make high-stakes decisions. His background spans enterprise platforms, knowledge graphs, and production AI systems.

  • Enterprise platforms

    8 years building enterprise platforms, including demand management for an 11,000-store US retailer

  • Engineering leadership

    Former Director of Engineering working across knowledge graphs, platform architecture, and delivery

  • Founder experience

    Co-founded a pharmaceutical data platform operating across four national markets

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